What Does Perpetual Intent Mean?
Updated: Nov 29, 2019
Why in God's Green 🌎 did we name ourselves Perpetual Intent Marketing? Well, you get the "Marketing" point...but there are THOUSANDS of marketers(most useless...some amazing).
We(Jerry Moore and I; Jason Eichmiller) realized early in the game, for OUR clients to be successful at selling their "SERVICE", their buyers needed to have a couple of specific characteristics...
✅ They Needed to Know Our Clients
✅ They Needed to Like😍 Our Clients and
✅ They Needed to Trust Our Clients
Why is the "Know, Like and Trust" way of doing things the best way to roll?
Well, think about the last time you bought a SERVICE(If you don't know...we mainly help folks out who are selling "services" like insurance, mortgages, real estate...as opposed to "things" like planes, trains and automobiles).
For you to actually SIGN the contract, a couple of things had to happen. You had to have some sort of trust in the person, you had to believe in them a little bit, and for me(Jason) anyway...they needed to be someone I could see myself getting along with.
Now, for the most part, that's pretty easy to do when you're getting prospects referred to you. Most of the time, the referral is coming from somebody they trust, so its a little easier for you to get the sale. YOU STILL GOTTA WORK, but most of the time its just smooth.
But for those of us who desire consistency, leads are a MUST. When you generate or buy your own leads, its far more important to have RAPPORT(the "know, like and trust" plan) built into the system, so that the lead is as warm as possible. In other words...
OUR PROSPECT NEEDS TO HAVE INTENT.
And that's what we do at Perpetual Intent Marketing. We teach service providers how to generate leads with intent. Our clients' prospects know, like and trust them BEFORE the very first call.
So, if this sounds like you, ((DO THINGIE HERE)) AND WE'LL DO OUR VERY BEST TO HELP. ((SUBSCRIBE/CLICK/ETC)).
Thanks and Cheers to Easier Selling🥂